PROUDRACE Fall / Winter 2012 Collection “Dark Waves”

Founded in 2011 in sunny Venice, California, The Cool Hour offers inspiration and lifestyle Women's clothing + accessories for the young, the creative, and the cool. With roots in the laid back, free, youthful, and wild California scene, The Cool Hour curates the latest in top street inspired style and brands including Bambam, BB Dakota, Bless'ed Are The Meek, Boy London, BOTB by Hellz Bellz, Chaser, Clover Canyon, Dimepiece, Eleven Paris, Evil Twin, Finders Keepers, For Love & Lemons, Horace, House Of Holland, IRO, Joyrich, Katie Eary, Keepsake, Ladakh, Lazy Oaf, LNA, Lulu & Co., Mara Hoffman, MinkPink, Motel Clothing, Nightcap Clothing, One Teaspoon, Sass & Bide , See You Monday, Shakuhachi, Somedays Lovin', stylestalker, TNFC, Tripp NYC, UNIF, Wildfox, Zoe Karssen.