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Tokyo based women’s clothing brand FRAY I.D reaches out to the amazing Alexa Chung to be the face of their Spring / Summer 2013 collection. Photographed in NY, Alexa is photographed in cute spring pieces of neutral colors and floral prints. Girly and chic, Fray gives women wearable, everyday clothes that are both elegant and fun for the person wearing the clothes. Alexa is so natural and effortlessly beautiful in these photos.

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