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Free People’s September Catalog confirms that selfies are here to stay. The brand connected with 29 real customers, bloggers, and models, including Atlanta de Cadenet Taylor, Daisy Lowe, bloggers Alexandra Spencer of 4th and Bleeker and Natalie Suarez of Natalie Off Duty, artist Langley Fox, and more to showcase its fall 2014 collection through selfie style images. Inspired by Instagram, the page layouts mimic the popular social network’s design, displaying user handles and a tally of the total hearts given. In Free People’s usual fashion, looks emphasize layered pieces with a strong focus on specialty fall ready jackets and cozy coats and knits. Pages are filled with statement accessories, including wide brim hats, tasseled handbags, knee high socks, pendant necklaces, and stacked rings. Uniquely weathered shoes complete the looks.

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