Launched in 2011 by Yeseul Jung, O!Oi is a brand that is fun and witty, which is written all over her Fall / Winter 2014 Collection. The Seoul based designer’s latest collection “GINGER – Old School New School” mixes together funky looks with classic silhouettes. Back-to-school ready styles with an awesome dose of fun and quirkiness adds character to O!Oi’s pieces which we absolutely L-O-V-E. THe lookbook is photographed by Gu no Lee starring Na rae Kim and Kyung hyun Han, styling work by Eui jin Oh and MU by Samg mi Jeon.

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