Images from the Spring / Summer 2015 Julian Zigerli campaign were just released! Art direction by Studio Manuel Schibli and photography by Amanda Camenisch. “It was a few years ago. We were sailing down somewhere in the middle of fucking Mallorca, drinking gin and tonics. The sun was going down and my dad leaned back, saying ‘Life is one of the hardest’!” Zigerli recounts, laughing uproariously.
It’s after that memory that this collection is named ‘Life Is One Of The Hardest’. S/S’15 sees a wonderful, dark and kooky world through the short sighted eyes of an overworked salary man, bored from the monotonous days of an office job, turning loco.
Daniel Pitout of the band Eating Out is not only the face of the campaign, he is also the voice of the collection. He turned “Life is one of the hardest” into a song and we can expect to see and hear more of it early next year.