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Hate them or love them, there’s no way of escaping the Kimye. The two star as the faces for the Spring / Summer 2015 Men’s Campaign for Balmain. With art direction by Pascal Dangin and photography by Mario Sorrenti, the editorial features Mr. and Mrs. West in a love story, as the creative director of the fashion label Olivier Rousteing explains, “For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity-they are the new modernity. This is more than a campaign, it expresses something beyond clothes – it is a celebration of love and friendship. This is a new statement for Balmain.” Thoughts?

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