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London based fashion label ZDDZ London draws inspiration from sporty cyclist style fused with its own unique urban flare for its Spring / Summer 2015 Collection. This season for ZDDZ logos had political undertones that were translated into a playful format, emblazoned across Spandex turtlenecks and crop tops with phrases like Zero Tolerance, Danger, Quiet Life and High Tension. “I thought it would be fun to show that political messages and promises don’t have any meaning today,” says head designer Dasha Selyanova. “I put them in a way that bad fruit packaging looks so it resembled something cheap, but has a serious message in it. I wanted to devaluate it [the message] while making it fun and easy to wear.”

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