For SS15, the designers for womenswear fashion label Meshit pays tribute to domestic life in their hometown of Vienna. The collection is inspired by the photography of Matthias Aschauer – a Viennese photographer who has focused past 2 years on documenting empty houses, flats and abandoned homes in and around the Austrian capital. Aschauer’s photographs also inspire the color palette this season, where soft shades of pastel such as light pink, light blue-grey and crème/white are supplemented by an intense coral-red tone.
Meshit is a womenswear label from Vienna founded in 2011 by Ida Steixner and Lena Krampf. As suggested by the name, Steixner and Krampf enjoy experimenting with contrasting aesthetic codes and cultural concepts. Tapping into the world of youth culture, their designs combine clean shapes and special detailing by playfully “meshing” distinct elements into one unique design. Tight and oversized volumes,androgynous shapes and sensual fabrics, classic attire and edgy finishes blend together, allowing each individual to create their own original style.
The materials are diverse and represent Viennese home life: push, velvet, terry-cloth, waffled pique and a soft-flowing cotton. Silhouettes and design details take inspiration from furniture and typically Viennese household goods. Playful frills and feminine cuts are combined with oversized and straight silhouettes to form an effortless, yet statement collection.