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Follow The White Rabbit – LA based contemporary fashion label ROWAN by creative director Brian Rowan reveals his new Fall ’15 lookbook. The jumping off point of this collection was the intersection of Alice in Wonderland and the Matrix. Imagine watching these movies as you’re drifting to sleep and the sandman comes to bring you a dream but instead doses you with acid. Creative Director Brian Rowan ‘followed the white rabbit’ so to speak, and fell down a technicolor rabbit hole into an explosion of bold colors, brash prints and glitches in the system. Mushroom polka dots (complete with glitchy inverted color schemes), technicolor stripes (with the slightest hint of drab gray), and tie-dyed, hot-pink, brain-squiggle printed denim (“this is your brain on drugs”) make the loudest statements in the collection. Rounding out the collection are blue denim pieces (light, dark, sparkly, waxed, whatever) and cartoon rabbit fur printed on thermals (Fur-mals*). RAD.

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