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Free People’s April campaign takes us out into the open sea getting us excited for the sun-kissed days ahead. Shot in Antigua, models Elsa Hosk, Tilda Lindstam, Camille Rowe, and Brianna Lance take a sailing trip in paradise dressed in the brand’s best casually outfitted looks ideal for life under the sun. Structure juxtaposes drape and classic iconic shapes are reinterpreted for a fresh take on classically simple styles in updated lively floral and geometric prints. Simple short dresses, shapeless sets, clean summer rompers, and loose culottes in bottoms are important. Sticking to a subdued color palette, key details include textured cutwork, sporty stripes, and beadwork with occasional pops of embroidery. The looks are complemented with easygoing accessories, including comfortable footbeds, casual slip-ons, beach inspired shell jewelry, and the perfect summer shades.

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