Australia based fashion label INCYDA (pronounced similarly to insider – but cooler… inside-aaa… get it?) is a label to watch. Founded by Melbourne based designer Ann Kaddour, INCYDA ranges in effortless, comfortable and chic pieces for the girl with her own fashion agenda. The first INCYDA collection was launched in Spring 2011 and was stocked in 60 stores. The response was a huge success with strong repeat demand. Since then, INCYDA has created a strong social media following and can be found in over 120 stores in Australia, New Zealand and Asia. Manufactured in Indonesia, Ann visits her second home Bali up to 4 times a year, working closely with her factory, and being inspired daily by the Balinese culture, paradise climate and the un-relentless beautiful daily sunsets.