Founded by Rhianna Cooper, VidaKush is a Los Angeles based jewelry brand that draws inspiration from Indian, Ancient Egyptian, and Native American culture. It’s bling with attitude – the perfect mix of LA boho meets Rock n’ Roll. The name is derived from Spanish term for life – Vida and Kush is what Ancient Egyptians referred to as gold. Rhianna’s collection are edgy – perfect additions to compliment street style outfits, from custom rings, necklaces, earrings, bracelets, belly chains and headbands. Total radness.