PERRET SCHAAD presented their Spring/Summer 2016 collection during Berlin Fashion Week in an unusual venue: A centrally located, but hidden public park. Guests were informed about the secret location via text message a day earlier. The blue painted surface of the runway usually serves the simple pleasure of a cold splash on a hot summer day. During the PERRET SCHAAD Spring/Summer 2016 Show, it turned into a circular runway and became the center of this season’s presentation.
The pool’s enclosed situation in between the 11-storey apartment buildings gave this season’s setup a harmonic, concentrated atmosphere. PERRET SCHAAD invited their audience to discover a space of color and light, that seems exceptional and surreal, but at the same time absolutely natural and ‘everyday’.
The PERRET SCHAAD Spring/Summer 2016 collection is capturing the freshness and intensity of an urban summer by the sea. A bustling landscape of steel and asphalt contrasts the cooling blue of the ocean. Wide-open skies are reflected by mirroring facades. A refreshing salty breeze tells of far-away places.
The palette mixes natural and artificial colors, painting a contrasty picture that is both joyful and serene. Mediterranean tones, varying from distinguished Emerald with a touch of deep Olive to delicate Pistachio Sorbet, are combined with pigments of True Mint, Vivid Magenta and Princess Rose.
PERRET SCHAAD use classical aestival elements such as navy striped linens, breezy silks and semi-transparent voile cotton and combine them with robust toile to create dancing volumes and lines. In their prints PERRET SCHAAD re-interpret classical engravings from the 16th century, letting drops of watercolor rain on bare, muscular men, creating a surprising, yet romantic unity.
This season, the label’s known perfection in cuts and finishing is complemented with cutting- edge 3D-printed lines reminding of embroidery.
As in every collection, the wearer is a great inspiration to PERRET SCHAAD. Pattern cutting and draping techniques create silhouettes that are clear and free, but at the same time constructed consciously: A wide dress in light cotton shows the body’s contours as the wearer walks by, a twist of fabric on a dress enhances the profile, a precisely defined décolleté lightens up an elegant look.
PERRET SCHAAD’s Spring/Summer 2016 collection is romantic and strong, directed to confident women, who like to dress beautifully and unique.
About The Designer:
PERRET SCHAAD was established in 2009 by Johanna Perret and Tutia Schaad. Over the past 5 years, PERRET SCHAAD has developed a unique, wearable, yet outstanding wardrobe for cool, modern women.