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Urban, edgy, clean-cut and modern, this Fall / Winter 2015 Collection is beyond perfect. Contemporary womenswear brand ZDDZ draws inspiration from 90’s Hip Hop days and teenage rebellion for its Autumn / Winter 2015 Collection. Designer and visionaire behind the London based fashion brand Dasha Selyanova explores androgynous style, featuring military jackets, structured separates, together with the label’s signature emblazoned slogans.

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“Workwear advertisement catalogues and slogans from them. I played with the words again giving them a new context – female body. This season ZDDZ girls work hard and tells you to relax, she can do it herself and she is dressed appropriately. It’s a mixture of my memories of being the only girl in a group of rappers in the 90’s in Saint-Petersburg and modern/fun take on workwear. I used school uniform colors and oversized shirts and trousers in this collection as a reference back to that time.”

– Daria Selyanova, ZDDZ designer

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