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Back-to-school themed collegiate looks are revisited in a cute and quirky way, making Fall a season of books and sports (or just on-point classroom attire without the actual books… as long as you look good when you walk in to Sociology class or cheering for the one boy on the basketball team?), thanks to up-and-coming Seoul based fashion label O!Oi. For the Fall / Winter 2015 collection, designer Yeseul Jung draws inspiration from different student sports clubs and adds its quirky flair that O!Oi does so well. Cozy knit sweaters and casual sweats and hoodies feature quirky sport motifs and branded logos. Cute.

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