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Social media has changed the way society interacts and it has distorted (in some ways) the boundaries between what is real and what is not, what is private and personal versus what is shared with the world. Montreal based fashion label Lafaille draws inspiration from the current state of social media, more specifically Snapchat for its Spring / Summer 2016 LookBook. Progressive, eccentric and certainly provocative, see how the modern fashion label incorporates Snapchat aesthetics in its series of visuals featuring key pieces from its progressive SS’16 Collection.

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