London based designer Dasha Selyanova for ZDDZ London presents her most personal collection yet. The Spring / Summer 2016 Collection titled “Help Yourself” is for the kids who spend their nights in clubs taking pills. It’s zanax in the form of fashion for those who fight depression.
“In this collection I explored the ideas of depression and anxiety. It was triggered by my own depression and memories of being 17 and not knowing what to do with myself.”
The slogans printed on jackets and longsleeves – Sleep Better Live Better, Love Your Nervous System – are borrowed from advertising campaigns of antidepressants in the US in the 70s – when people still believed pharmaceutical products could guarantee a better future. The message however is completely the opposite: don’t rely on pills to fix yourself.
“I’m trying to explore the opposites: security and insecurity, being sexy and feeling protected as a woman. Every collection is like a research of human nature for me.”