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II BLOOD – Joe Arida, designer behind contemporary brand La Terre Est Folle which features both furniture series and ready-to-wear, draws inspiration from silk scarves he saw his grandfather wearing growing up for his newest clothing collection “II BLOOD”. The collection features an array of bold statement makes and wardrobe staples fit for the modern street style star – layering, loose fitting shorts, blazers and skirts playing with different patterns and prints.

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