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A multiball pinball machine loaded with random creativity, launched at full speed, flipping ideas and scoring over and over again ! This is what surely happens in Samuel Eckert’s mind each time he starts drawing a new illustration. A simple line, a fakely candid idea gives birth to an hilarious abstract drawing. Eckert signs the new MAMAMA collection with the tip of his cheeky pencil. An 90s cell phone coming out of a t-shirt’s pocket, a broom swipping away your problem printed on a 5-panel cap, choose your t-shirt, sweater or cropped top. You’re the new cool kid on the block! Photographer Melchior Tersen shot this wicked collection in a weird architectural suburb.

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