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Welcome to O!Oi’s fashion high where it’s all about wearing cute clothes and endless daydreams. Seoul based fashion label launched in 2011, delivers girly-meets-urban clothes with a hint of youthful character. Founded by Ye Seul Jung, the Winter ’15 collection “High Teen” is everything O!Oi is known for – witty designs with a sense of cheekiness, innocence and most importantly, curiosity, ranging in oversized sweaters to pleated skirts, wool coats, button-ups and more.

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