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Olivier Rousteing shifts away from social media celeb-buzz and internet culture, but rather goes back to the roots of Balmain (along with his own childhood memories of fashion) of what fashion meant and the possibilities it still possesses for the French fashion house’s Spring / Summer 2016 campaign, starring none other than 3 super muses who defined 90’s fashion – Cindy Crawford, Naomi Campbell, and Claudia Schiffer. Black and white visuals photographed by Steven Klein featuring Balmain’s latest Spring collection from bodycon dresses to ruffle tops and pants, embellished skits and more, these 3 ladies perfectly channel the strong and the confident, the Balmain. ICONIC!

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