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Heron Preston, who functions as a designer, artist, creative director, and DJ, has carefully curated a collection of apparel and artist made objects that will appear, at random, at his online-concept shop HPC Trading Co. Known for his work at NIKE (where Preston worked on both their Marketing and Digital teams) as well as having co-founded the lifestyle brand #BEENTRILL# alongside Virgil Abloh, Matthew Williams & Justin Saunders, Preston is obsessed with breaking rules and selling new ideas.

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HPC Trading Co. is yet another example of how Preston continuously experiments with innovative ideas leveraging creativity and technology while also working in the areas of fashion design and art. The online concept store, in addition to showcasing a series of self-made art objects, will be offering restocks on vey rare collaboration pieces, such as his Style Turtleneck, which he produced in collaboration with Nick Knight’s SHOWstudio. Notably, the Style Turtleneck and other designs by Heron Preston have been seen on the likes of Kanye West and Travis Scott.

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