Conceived in 2012 by Jameelah Booker, BOOKER is an NYC-based label which specializes in timeless, sleek and wearable garments for the modern woman. The label inspired by motorcycle culture, tells a story of perseverance, passion and freedom through high quality leather jackets. As a motorcycle rider herself, Jameelah longed for a jacket that combines practicality, versatility, quality tailoring and feminine design elements. The brand fuses raw edge, clean/bold silhouettes and a minimalist style to give women clothes that make them feel strong, confident and free. BOOKER aspires to empower the modern woman with garments that are designed specifically with them in mind.
Booker’s AW16 collection weaves a dark and powerful story of femininity through season-less leather jackets. Designer Jameelah’s 5 piece collection exhibits classic yet elevated styles that can be integrated into any wardrobe. Inspired by her life as a motorcycle rider, AW16 incorporates elements that every female biker longs for. The collection features feminine silhouettes combined with practicality, versatility and customized fits. Traditional Moto Jackets are adorned with high shoulders and zipper details making them unique and bold. Additional styles such as The Racer include, quilted spinal detail, high necks, back waist slits and the use snaps, a combination that allows these pieces to be worn from day and night.