We are fully getting into the Fri-Yay mood and sooo ready to hit the weekend. What better inspiration is there than to enjoy some beach vibes from Australia (yeah mate?). One of our fave creative/photog Brydie Mack (Wolfcub) photographs Aussie basics fashion brand SIR The Label’s visual story. Maya Stepper stars in the ultra beachy inspo, showing some skin and soakin’ up the sun in SIR’s collection of minimal, simplistic wardrobe essentials and feminine silhouettes that are super wearable, confident and versatile. LOVE!