oioi-ss16-0

Contemporary Korean fashion brand O!Oi does Parisian chic with a youthful twist for its new Spring / Summer ’16 Collection. Drawing inspiration from the #CroissantLife, the Seoul based brand that was founded in 2011 by designer Yeseul Jung, stays true to its fun, witty and girly brand aesthetics, delivering quirky, colorful graphics on a range of street-ready silhouettes from bombers to sweatshirts, dresses and tees.

oioi-ss16-1

oioi-ss16-2

oioi-ss16-3

oioi-ss16-4

oioi-ss16-5

oioi-ss16-6

oioi-ss16-7

oioi-ss16-8

oioi-ss16-9

oioi-ss16-10

oioi-ss16-11

oioi-ss16-12

oioi-ss16-13

oioi-ss16-14

oioi-ss16-15

oioi-ss16-16

oioi-ss16-17