Comfortable underwear that looks good too? Um yes please. Born and raised in HK, contemporary designer Marie Yat is looking to change the fashion game, one underwear at a time. The Central Saint Martins grad’s eponymous brand brings comfort and wearability to everyday underwear, whilst keeping things interesting and in a way, unconventional from what tends to have become the norm for underwear. Soft and pastel color palettes made from natural cottons and silk compliments the women’s bodies, rather than shape it, balancing comfort and sensuality.