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Casual, relaxed, with an effortlessly cool style, see Icelandic high street label Helicopter’s latest collection. With the foundations of comfort alongside flattering simple cuts, the designer, Helga Lilja, has taken inspiration from that which is closest to her. Whether its her grandmothers music, artwork by her ex-boyfriend or the raw beauty of Icelandic nature, it has all played a part in the creation of the prints and colour blocking, defining the signature look the label has today.

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