We’re seriously stoked that the team behind the Frame Chain have just released their stunning new directional campaign, created in part with London-based creative duo, Ika & Franz. Known as leaders in their product category through their innate (and incredibly forward-thinking) sense of style, The Frame Chain has quickly changed the perception of the eyewear industry by delivering a vibrant and colorful production that any personality can relate to. Whether you’re a high-fashion aficionado or a street wear stunner, The Frame Chain will take your everyday eyewear look up a seriously chic notch. Looking for a little glam? Add a festival or party-ready eyewear look from The Frame Chain to your collection now. You can thank us later.