Ground Zero is a creative contemporary brand established by designers and brothers Eri and Philip Chu. Launched in 2008, the brand’s main focus is on fashion. Collectively, they believe that a good fashion house must be built on a solid foundation. They believe that anything is possible, and their outspoken designs are inspired by everywhere and everything. With conflicting and contrasting elements, pieces are quirky, beautiful, and always grounded. Their latest collection boasts oversized silhouettes, vintage-inspired fabrics, cool crop tops and more that are equal parts old school and progressive. To put it simply: if you’re looking for a look that’ll get you noticed, opt for a piece by Ground Zero.