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Women are creative multi-dimensional beings, and they like their fashion to represent that. That’s what Hiroko Ito, founder of HISUI brand, seems to suggest in her newest and greatest collection. With a brand that juxtaposes two ideas: The beauty of colorful imagery, and a quarrelsome woman; it’s as if the designer gives permission to be the complex beings women are. The Tokyo inspired brand, known for its swirling graphic prints, geometric styles, creative use of layering, and unique use of color, reveals a new collection that is no exception. You can expect even more versatility this time around, with a new line of dresses, sweaters, jackets, and skirts. The mood is edgy, artistic, and sophisticated. Ito, an FIT graduate, created HISUI in hopes to encourage its wearers to discover their true self and feel fun and energetic. And believe us – when you slip on these artful new pieces, you can’t help but feel just that.

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