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Japanese brand Infanonymous, created by designer Tatsuro Fukushima, has played powerfully with what its name suggests: the contrast between elements that are obscure against designs that are in-your-face inventive. Having a brand that has been described as having Picasso-worthy is no small accolade and suggests a level of artistry that many designers seem to forego when faced with the inevitable pressure of mass appeal. But not this brand! Created by a designer who studied at the London School of Fashion and spent 5 years as a design assistant before beginning the brand, this particular collection seems to spit in the face of convention and celebrate the uniqueness of the brand by making the face the central character in the collection. Let’s face it, this fabulous brand has not only survived the dreaded third year hump of freshman labels, but has thrived in the face of it.

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