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DBSW (or Drink Beer Save Water) is a Seoul, Korea-based fashion brand built on the ideals of striking up a conversation while drinking a cold one. That said, the line’s goal is to create that easy social feeling with clothing. According to the lines designers, “It started with this absurd idea of saving water by drinking beer. We were obviously drunk and young. But that whimsy carried into our designs as an idea of using clothes as a social lubricant. Instead of limiting clothes as a way of looks, we used it to start up a conversation. That is where DBSW puts the value. When you are wearing a piece of our clothes, it is easy to ease up the situation and spark up a little conversation. Laughter and a good chat is what we are after and we believe our designs can help just that.” And their latest collection? It’s nothing short of amazing, so dive right in and let the conversation roll.

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