A line that represents the acknowledgment of self, Fresh.i.Am is for the lovers, the dreamers, and the totally chic street style stars. It’s based on the idea that you, the individual, are a new iteration of human, but different in the additions you make to the universe. The line seeks to inspire wearers to show their total potential in the clothes they wear and the lives they live. The brand lives by the ideals that everything comes from the dark, even light, so we must create from our current space. Their Summer ’16 campaign boasts high-quality tees, with stripes, rips, and cool logos. They’re designed to wear with everything and fit perfect – just like you.