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Representing the post WWII baby boom in the 1960s to the 1980s, Joyrich’s latest collection is inspired by those on the frontier of MTV culture. Made for those who appreciate iconic styles from generations past, Joyrich’s latest lineup boasts retro-futuristic art on modern silhouettes, taking inspiration from people like Brigitte Bardot and OG cartoon character Popeye. An eclectic take on youth culture, this collection is fun, easy-to-wear, and made with the modern kid in mind. Complete with denim dresses, fun plaids, and easy-to-wear bomber jackets, it’s easy to love ‘em and live in ‘em. Like what you see? Make them yours now.

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