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Keeping it weird since 2001, Lazy Oaf is a London-based fashion label designing bright bold clothing and accessories for men and women. Founded by Gemma Shiel in 2001, the brand started as a small run of men’s tees, and 11 years later, the line is stocked online and in over 250 stores worldwide. Today, Lazy Oaf has evolved into a complete product range with knitwear, outerwear, shoes, and stationary. The latest collection, entitled No Chance Romance is colorful, cartoon-focused, and boasts a serious element of weirdness. It’s not trend driven but is instead focused on a directional vision referencing street wear and youth nostalgia. To put it simply, each piece will make you smile more than the next.

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