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Seoul-based street style brand, O!Oi was launched in 2011 by Ye Seul Jung. Innovative and ultra-cool, Jung strives to make each piece seriously memorable thanks to ultra-soft fabrics, right-now silhouettes, and statement making details. The line’s fall winter collection is a combination of girly cool and sporty edge. Colors are perfect for fall – think olive green, mustard yellow, and beige shades that are versatile enough for days and nights. And that panda sweater? The TCH team can’t stop swooning over it.

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