Drop Dead Clothing‘s latest collection GIRLS is a first for the brand with a whole range designed for all the females out there. The collection embodies girl power, featuring print designs like “Girls Bite Back” and “I Couldn’t Care Less”, on custom fit crop tops, branded fitted skirts, quirky tees and dresses. GIRLS features a blend of monochrome colours with a hint of peach, green and navy. The lookbook was shot at one of London’ s finest attractions, God’s Own Junkyard – a location full of neon signs that were previously movie props, retro displays or new own custom creations. The location suited the fun, sassy style of the collection and truly shows that Girls do just want to have fun.
More About The Brand:
MDrop Dead was created in 2005 by Bring Me The Horizon front man Oli Sykes. Since then the brand has collaborated with the likes of SEGA (Sonic the Hedg ehog, Golden Axe, Ecco The Dolphin, Streets of Rage), 20th Century Fox (Itchy & Scratchy) and Warner Bros (Gremlins). The brand has also been worn by the likes of Justin Bieber, Kylie Jenner, Miley Cyrus, Brooklyn Beckham, Noel Fielding, Die Antwoord, Busted, Jamie Campbell Bower, and Britney Spears.