Designed by Steve J. and Yoni P., SJYP is a Seoul-based denim brand founded in 2006. Fresh, playful, and feminine, this line has quickly become a favorite of K-pop stars and celebrities alike. Their latest collection is a favorite of everyone at the TCH office. We can’t get enough ot the ‘90s-inspired denim vests, ripped jeans, cool jackets, boyfriend silhouettes, baseball hats, and of-the-moment silhouettes inspired by the of-the-moment looks of now. Shop new styles from SJYP on our online shopping edit.