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A contemporary women’s wear label that delivers a collection of minimal and simplistic wardrobe staples, SIR The Label features pieces that are confident, distinctive, and ready for whatever you put out there. From separates to intimates to ready-to-wear essentials, pieces draw inspiration from musings past and present to create looks that reflect what’s new and now. The brand’s latest campaign features the line’s signature all-white combinations, fused with ruffles, feminine details, and light and lovely fabrics. Wear them for winter with a moto jacket and booties for endlessly effortless appeal.

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