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Founded in 2008 by brothers Eri and Phillip Chu, Ground Zero is a Hong Kong-based line with serious cool. Their work finds itself at the intersection of casual streetwear and ready-to-wear, and in conversation with pop culture. To them, zero could be everything, and they’re intent on becoming the latter. With an emphasis on celebrity icons (hello, Leo!), pastel shades, and edgy-cool silhouettes, the brand’s new collection keeps things street chic with a little bit of edge. Made to wear with other pieces in the collection or pair with other pieces in your closet, this is a collection that’ll keep you seriously ahead of the game.

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