Tokyo based clothing label PHENOMENON founded by Takeshi Osumi presented their spring / summer 2012 collection during Japan Fashion Week. We have been fans of the label for a while now and for those who have been following this line which was once more known as a streetwear brand, can see how the label has changed over the years with their direction – especially with the fact that you can only purchase PHENOMENON from their showrooms. Nevertheless, the brand never seizes to push the limits between the two worlds of streetwear and high fashion, and we will always love their designs. Their new spring / summer features a variety of styles and trends, and stripes and colors definitely holds their places in the collection.
PHENOMENON Spring / Summer 2012 Collection
October 24, 2011