Amsterdam based label Nieuw Jurk is all about bold prints, happy faces and trippy designs. Designer and founder Esther Meijer, an ArtEZ Arnhem grad draws inspiration from a variety of urban subcultures like Hip Hop, rave, gothic and grunge that are all reflected in her rad pieces. Her collections are unique, loud and fun, not to overlook the underlying take on body-image and a variety of social issues that are translated through her clothes.