Urban, edgy, clean-cut and modern, this Fall / Winter 2015 Collection is beyond perfect. Contemporary womenswear brand ZDDZ draws inspiration from 90’s Hip Hop days and teenage rebellion for its Autumn / Winter 2015 Collection. Designer and visionaire behind the London based fashion brand Dasha Selyanova explores androgynous style, featuring military jackets, structured separates, together with the label’s signature emblazoned slogans.
“Workwear advertisement catalogues and slogans from them. I played with the words again giving them a new context – female body. This season ZDDZ girls work hard and tells you to relax, she can do it herself and she is dressed appropriately. It’s a mixture of my memories of being the only girl in a group of rappers in the 90’s in Saint-Petersburg and modern/fun take on workwear. I used school uniform colors and oversized shirts and trousers in this collection as a reference back to that time.”
– Daria Selyanova, ZDDZ designer