Seoul based fashion label Rocket x Lunch is casual, street, progressive and young. Oh hey, these four words happen to be our favorites when describing a brand. Launched in 2010, Rocket x Lunch was founded by head designer Jinwon Woo – a Kyunghee University grad where he majored in Textiles and Apparel. The Autumn / Winter 2015 Collection “Run Boys” draws inspiration from iconic Hip Hop super groups Run DMC and Beastie Boys (*notice the Superstar Classics), where different street inspired elements are fused together with bold colors and shapes, but keeping it minimal and unique, staying true to the designer’s aesthetics.