On July 12th, swim industry vets, along with up and coming designers, brands, retailers, buyers, media and influencers headed to South Beach for Miami swim week. Naturally, this was Amuse Society’s favorite week of the year, so in celebration (and anticipation) of this, the brand celebrated all week long, calling the holiday Amuse Swim Week. With a fun shoot in LA, model Lili rocked perfect beach blonde locks and some of the line’s most-loved swim looks. Set on an uncrowded beach, right before the sun burned through the haze, the shots were flawlessly done and impeccably chic. Want to know more? Check out Amuse Society’s hottest swim looks here.