Born and raised in a family where arts and literature were valued most, Lida Noba started her fashion career in 2004. With a mother who is a haute couture seamstress and brother who is a photographer, it was easy to go after her goal. Lida Noba pieces come deep from the heart, and follow Lida’s passions. Every piece encourages femininity, and captures that delicate, soft feminine touch in every creation. Full of color and cut from beautiful textiles, this is Lisa’s way to represent her Iranian culture in a way that is easily understood worldwide.