Established in 2011, O!Oi pursues interesting, witty, new, and refreshing designs. Pieces are kitsch, lovely, and are made for women who are looking to add some interest to their look. By applying a new concept every season, each virtual “ish girl” has been used as a muse for developing an interesting collection. The line’s Von Voyage collection features easy, effortless graphic tees, light cover-ups, and easy-to-style button-ups. Made for everyday, they’re also ideal to transition into the night.