Rein London aims to function with their customers, from a morning meeting to an evening event, Rein wanted to create a collection of cool, edgy and comfortable garments. Following a seasonal calendar does not form part of the brands narrative, who instead focus on developing trans seasonal collections and categorizing their collections in to chapters. With the first part of Rein’s Chapter completed, the brand is about to begin Chapter 2.
Utilizing a colour palette of predominantly mono colours, with pops of electric pink in a variety of fabrics with depth, texture and comfort. Intricate laser cutting details, a signature from Rein, make the wearer feel empowered and armored in her Rein garments.
The laser cut suede leather dress with a black underside is entirely knotted to enhance and flatter the body, giving a cool, understated downtown look and making this piece one of the standouts from this collection. For a red carpet go to, the Jersey Knot Gown has been created with two teasing knots to both reveal and conceal
Rein’s background has always been in experimental high fashion, where the concept is the focus. As the brand has progressed over the last year, they have opened up to a more commercial audience, finding their feet in a more wearable and easily accessible aesthetic.