Shot in Stockholm by Mona Cordes, models Disa Ferm, Maja Ahnborg, Elsa Steinbock, and Ida Rydin are captured wearing the latest styles from Swedish knitwear brand Emma Hasselblad. As a textile artist, the designer behind this creative namesake brand loves to pour mismatching colors, shapes from nature, and a touch of political activism into her work. This season we’re seeing a ton of color and intriguing cut outs and shapes. Head-to-toe knitwear with unexpected design details take this collection from ordinary to extraordinary and cutting edge, while still maintaining the classic appeal of home-stitched goods. This isn’t your grandma’s knitwear.
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