Swedish Label Emma Hasselblad Brings Edginess to Knitwear

Shot in Stockholm by Mona Cordes, models Disa Ferm, Maja Ahnborg, Elsa Steinbock, and Ida Rydin are captured wearing the latest styles from Swedish knitwear brand Emma Hasselblad. As a textile artist, the designer behind this creative namesake brand loves to pour mismatching colors, shapes from nature, and a touch of political activism into her work. This season we’re seeing a ton of color and intriguing cut outs and shapes. Head-to-toe knitwear with unexpected design details take this collection from ordinary to extraordinary and cutting edge, while still maintaining the classic appeal of home-stitched goods. This isn’t your grandma’s knitwear.

Swedish Label Emma Hasselblad Brings Edginess to Knitwear

Swedish Label Emma Hasselblad Brings Edginess to Knitwear

Swedish Label Emma Hasselblad Brings Edginess to Knitwear

Swedish Label Emma Hasselblad Brings Edginess to Knitwear

Swedish Label Emma Hasselblad Brings Edginess to Knitwear

Swedish Label Emma Hasselblad Brings Edginess to Knitwear

Swedish Label Emma Hasselblad Brings Edginess to Knitwear

Swedish Label Emma Hasselblad Brings Edginess to Knitwear

Swedish Label Emma Hasselblad Brings Edginess to Knitwear

Swedish Label Emma Hasselblad Brings Edginess to Knitwear

Swedish Label Emma Hasselblad Brings Edginess to Knitwear