Developed as a luxury streetwear brand with a youthful edge, newly launched label, Camera Humana (or CA-HA), is slowly gaining quite the reputation in the fashion world. The designer behind the brand, Giulio Laera, gained his love for fashion through his cultural experiences. In particular, he found his love for eccentric streetwear through his experiences in New York City. Working as a stylist in a major NYC boutique, he took this experience and developed his own label, Ca-Ha. He built the label with a heavy youth influence, with the name itself stemming from millennial’s consistent need to be seen through the lens of a camera. Beyond this emphasis on youth, the label also places heavy emphasis on quality and elegance. You’ll see that the pieces themselves are fairly uncomplicated, all done in neutral colors, with a definite athleisure vibe. What separates this collection is the luxury details that give it the style edge that all brands hope to achieve.
